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The Big List

Amazon
The Granddaddy of online commerce. I buy from them when I can and do oodles and oodles of research on the site.

CafePress
Print-on-demand products that couldn't be simpler and lower risk. I use CafePress for a lot of my products. As a designer, it's great for me because the start up costs are minimal and I have no inventory or fulfillment to fret over.

Half.com
I think Half.com started as a way to buy and sell textbooks for no more than half their price. Now you can get all sorts of products on the site. The more popular the product, the cheaper the price since the pricing is competitive among sellers. When I want to buy a book, I check here first. But I think the best thing is how easy it is to sell stuff through them. Very simple interface to get your books, cds, videos, dvds up for sale.

Hostway
Hostway's my host and I like 'em enough to recommend them to my clients. I like that they have a variety of packages to cover everyone and my customer service experiences have all been good. I've been with them for a few years and I think my site's been down (to my knowledge) 3 times - all very brief.

Neighborhoodies
A New York company with a simple idea, well-executed: Sweatshirts with your neighborhood on it. Small business with a great attitude.

Netflix
Simply put, I love Netflix.

PayPal
Using PayPal was a huge leap in getting my online store off the ground. Now that Ebay owns it and it's taken hold with their buyers and sellers, it's become a good alternative to merchant accounts.